Privacy policy

Privacy Policy

Last updated: March 3, 2026

Allurely operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Allurely is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.
Account information including username, password, security questions, preferences, and settings.
Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled.
Communications with us including customer support inquiries.
Device information including IP address, browser type, device identifiers, and network information.
Usage information including interaction data and browsing behavior within the Services.

Personal Information Sources

We may collect personal information:

Directly from you (when you create an account, place an order, or contact us);
Automatically through cookies and similar technologies when you use our website;
From service providers acting on our behalf;
From partners or third parties.

How We Use Your Personal Information

We may use your personal information to:

Provide, Tailor, and Improve the Services

Process payments, fulfill orders, manage accounts, arrange shipping, process returns and exchanges, enable reviews, and personalize your shopping experience.

Marketing and Advertising

Send promotional communications by email and display targeted advertisements based on your browsing and purchasing behavior.

Security and Fraud Prevention

Authenticate accounts, detect fraud, protect our platform, and ensure secure transactions.

Communicating with You

Provide customer support and respond to inquiries.

Legal Reasons

Comply with applicable laws, legal processes, enforce policies, and protect our rights and users.

How We Disclose Personal Information

We may disclose your information:

With Shopify, vendors, and service providers (e.g., payment processors, IT services, shipping carriers);
With marketing and advertising partners;
When required by law or legal process;
In connection with business transactions (e.g., merger or acquisition);
With affiliates within our corporate structure, if applicable.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be transmitted to Shopify and third parties in other countries.

To learn more, please visit Shopify’s Privacy Policy:
https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies before providing personal information.

Children’s Data

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children under 16 years of age.

If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention

We implement reasonable security measures; however, no system is completely secure. We retain personal information only as long as necessary to fulfill purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights including:

Right to Access
Right to Delete
Right to Correct
Right to Data Portability
Right to Opt-Out of Targeted Advertising
Right to Withdraw Consent (where applicable)

To exercise your rights, contact us using the details below.

We do not discriminate against users for exercising privacy rights.

International Transfers

Your information may be transferred and processed outside your country. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.